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SERPMaster Privacy Policy

Last updated June 17th, 2020

This Privacy Policy describes how SERPMaster processes your data, and what choices you have with respect to the data.

Please feel free to contact us if you have any questions about this Privacy Policy or our practices, or if you are seeking to exercise any of your statutory rights. We will respond within a reasonable timeframe. You can reach out to us via [email protected]

Processed data

When you sign up for our services.

In order to create an account for you, give you access to our dashboard and provide you with our services, you are asked to provide us with an email address and username. Our payment processors may ask you for some additional information (e. g. your country details for VAT calculation process) in order to administer the service payments. Please refer to their privacy notices to learn more about their data processing practices.

Identity authentication.

If your identity raises doubts, we may ask you to authenticate yourself. We may request to provide us with a document (e. g. your bank statement) proving your identity. Please do not provide us with excess information - redact anything that would not be necessary for the purpose of identity authentication. Here, we act on our legitimate interests to avoid fraudulent transactions and financial damages. This data is erased after the identity authentication. The authentication status is stored as stated in the “Data storage period” section below.

When you contact us.

If you contact us via email, our contact form, chat platform, social media, etc. we process the data you provide us with based on your consent (you reaching out to us is considered as a clear affirmative act - you can always withdraw the consent). In case you use our chat platform, we may also process your IP address and some additional information from your public social media accounts. This additional information helps us to make you an offer more suited to your needs.


We may use your contact information for offering you our services. We may contact you where we have your consent; where by law we are allowed to reach out to you based on our legitimate interest of marketing ourselves; on the grounds of our contractual relationship or on some other existing legal grounds when we have such. You can always opt-out of marketing communications by contacting us via [email protected] and/or by choosing the unsubscribe option in our email communications.

Our website:

Access logs.

Our website collects access logs (e. g. IP address, browser used, etc.). This data is used to prevent cyber threats, thus, the basis for processing this data would be our legitimate interests of information security.

Cookies, pixels and other similar technologies.

These are usually small text or image files that are placed on your device when visiting our website. The use of such technologies is standard on the Internet. You can choose whether to accept or block cookies through your browser settings. You could decide to delete cookies as well. All major browsers allow users to choose their cookie settings. Please note that at the moment we do not respond to DNT signals because no DNT standard has been adopted yet.

Data transfers and safeguards

We use some third-party service providers (such as email, payment, data analytics, customer support, etc.) for the processing of the data. They can access the data only as much as is needed for the provision of the services.

We may transfer your data to countries other than the one in which you reside. We deploy appropriate safeguards if we transfer personal data from jurisdictions with differing data protection laws.

We may disclose your personal data to a law enforcement agency, government authority or other organisation if we are required to do so to meet our legal obligations, or otherwise to protect our rights or the rights of anyone else.

We may use social media (Facebook, Twitter, LinkedIn, etc.). Social media widgets may collect certain information (e.g., your IP address or the type of device you are using) and transmit it to the respective social media organizations. To find out how these organisations use personal data, please read their privacy notices. Here, we act on the grounds of our legitimate interest to market our services.

Data storage period

We keep the data only as long as necessary to provide you with our services and for legitimate and essential business purposes, such as complying with our legal obligations, and resolving disputes.

Your choices

If you want to update your data or for us to delete it, please contact us via [email protected] If you request, we will delete your information, unless we are legally required to maintain certain data or have legitimate interests to retain it (e. g. for tax/ accounting obligations, dispute resolution, fraud prevention).

Depending on your place of residence (e .g. if you are a resident of the European Union), you may also have some other data rights:

to view your data,

to transfer your data to another entity in a convenient format,

to restrict the processing of your personal data when there is a legal basis for that,

to object to the processing of your personal data (if the processing is based on a legitimate interest),

in case your data is processed based on your consent, a right to withdraw the consent,

to contact your local data protection authority.

If you would like to exercise any of your rights or have any questions, please contact us via [email protected] We believe that together we can resolve any issues.

Individuals under age of 13

We do not intentionally, or knowingly, process personal information from individuals under the age of 13. We will make every effort to delete any details of such individuals where we are informed that these details have been collected.

Information security

We work hard in order to ensure information security. We take into account the sensitivity of the information we process and the state of technology. However, given the nature of communications and information processing technology, we cannot guarantee that information during transmission through the Internet or while stored on our systems or otherwise in our care will be absolutely safe from intrusion by others.

General terms

The governing laws shall be the laws of England and Wales.

We may update this Privacy Policy from time to time. This may be in relation to changes in the law, best practice or changes in our services. Any changes will become effective when we post the revised Privacy Policy; thus, you should check here regularly.

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